A deliberate middle ground where atmosphere emerges through motion.
MOTION WITHOUT COMPROMISE
WHAT IS MICROMOTION
Micromotion is a restrained motion enhancement applied to approved architectural renderings. It introduces subtle environmental movement that adds atmosphere and depth while preserving the integrity of the original image..
WHAT MICROMOTION IS NOT
Micromotion is not full animation. It does not rely on camera driven or cinematic sequences, and it is not a one step automated treatment applied uniformly across images. Each application is intentional, refined, and guided by judgment rather than spectacle.
Approved Still Image
Micromotion is introduced only after a still image is fully approved. A focused refinement phase is used to identify where motion adds value and where restraint is required. Each element is adjusted deliberately, ensuring the original composition, lighting, and material intent remain intact.
The process is intentionally lighter than full animation, but hands-on throughout. Motion is shaped to feel natural, architectural, and calm, supporting the image rather than redefining it.
Micromotion Applied
The Process
Where Micromotion Fits
Micromotion is intended for selective use on key views within digital marketing workflows, where added presence is needed without the scope or cost of full animation.
It does not replace animation in moments that require narrative, precise camera movement, or overt activity. Instead, Micromotion can complement animation, extending atmosphere and continuity across stills, web, and social placements to support a more cohesive visual campaign.